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Will PR Tech Be the Next Marketing Frontier?

mashable - Gio, 05/06/2014 - 20:43

As automated software solutions have taken off for everything from email marketing to digital advertising to customer relationship management, the business of marketing has shifted from mostly "guesswork" to a data operation in the cloud

If Adobe's acquisition path and Oracle’s recent, significant enhancements to their marketing cloud operations are any indication, the automated marketing business is booming, driven by the rapidly growing digital environment.

See also: 10 Startups to Watch in 2014

Digital advertising —with its ability to serve up numbers and charts and graphs that showcase the customer acquisition process down to a decimal point — is increasingly where the money flows in terms of marketing budgets. Read more...

More about Advertising, Public Relations, Business, and Swot Team

This Is What It Feels Like to Score a World Cup Goal

mashable - Gio, 05/06/2014 - 20:25

The Landon Donovan-less United States Men's National Team (USMNT) opens its 2014 World Cup on June 16 in a must-win match against Ghana in Natal, Brazil. Soccer's stature is rapidly growing Stateside, and bars across the country will be packed to watch Clint Dempsey, Jozy Altidore and company do battle.

Something a lot of those once-every-four-years American soccer fans won't remember: Twelve years prior, at the 2002 World Cup, Brian McBride scored one of the most important goals in the history of U.S. soccer. That moment also made him one of the very few people on Earth to know what it feels like to score a goal in the World Cup. Read more...

More about Soccer, World Cup, Entertainment, Sports, and Usmnt

The Internet of Things Could Drown Our Environment in Gadgets

wired - Gio, 05/06/2014 - 20:13
The pitch is that the Internet of Things will make our world a greener place. Environmental sensors can detect pollution, the voices say. Smart thermostats can help us save money on our electric bills. A new breed of agriculture tech can save water by giving crops exactly the amount they need and no more. But this vast network of new online devices could also end up harming the environment.

What’s Behind Our Obsession With Game of Thrones Reaction Videos

wired - Gio, 05/06/2014 - 20:13
A series known not only for its brutality but shocking brutality, Game of Thrones has sucker punched viewers several times over the last few years, in scenes that stole beloved characters. Each time, we've seen the internet littered with videos of fans gasping, weeping, and shouting in response. And we've enjoyed them all, but why?

Massive Thunderstorms Produce 5,500 Lightning Strikes in 30 Minutes

mashable - Gio, 05/06/2014 - 20:12

A huge cluster of thunderstorms, containing winds strong enough to tear the roofs off buildings as well as large hail and nearly continuous flashes of lightning, barreled across several states beginning on Thursday morning.

The storms, which are essentially a group of towering thunderheads that have joined forces, have caused damage from Kansas to Arkansas. The storm complex is known to meteorologists as a "Mesoscale Convective System" or MCS, and it is a type of storm system typically seen a few times of year in the Midwest during the spring and summer season. However, today's MCS has been particularly well-defined, as if it came out of a meteorology textbook, and especially fierce Read more...

More about Us World, Us, Climate, Extreme Weather, and Derecho

Lego Celebrates Brainy Women With Female Scientist Minifigure Set

mashable - Gio, 05/06/2014 - 19:33

Lego celebrates women who love to learn with a minifigure series of female scientists and their lab tools.

The Research Institute series won the Lego Ideas contest for winter 2014, and features an astronomer with a telescope, a chemist with a lab and a paleontologist with a dinosaur skeleton.

Dr. Ellen Kooiljman submitted the idea to Lego's Ideas website in mid-2013 where it quickly gained 10,000 supporters. The Ideas platform, also known as Lego CUUSO, gives fans the chance to submit ideas for sets that could potentially be produced commercially. If a set passes Lego review and goes into production, the original set designer receives 1% of the toy's royalties. Read more...

More about Lego, Science, Toys, Watercooler, and Work Play

Congress Had No Idea About Bergdahl Swap

mashable - Gio, 05/06/2014 - 19:01

WASHINGTON (AP) — The Obama administration has told senators it didn't notify Congress about the pending swap of Sgt. Bowe Bergdahl for five Taliban officials because the Taliban had threatened to kill him if the deal was made public before it happened. That's according to three congressional officials who spoke to The Associated Press.

See also: Politicians Delete Digital Praise of Bowe Bergdahl Release

The officials said Thursday that the threat — not just concerns that the captive's health might be failing —drove the Obama administration to quickly make a deal to rescue Bergdahl. The threat had been transmitted by Qatari officials at the height of the negotiations. Read more...

More about Us World, Politics, Us, World, and Bergdahl

Edward Snowden: We Need to Take Back Our Privacy

mashable - Gio, 05/06/2014 - 18:58

Edward Snowden made a call to take back privacy with technology, supporting an anti-surveillance campaign called Reset The Net during a talk on Thursday — the anniversary of the first published NSA surveillance revelation.

Speaking via Google Hangouts from Russia, Snowden noted that trust in both the U.S. tech sector and politician institutions has eroded. But the good news, Snowden said, is that netizens don't have to rely on governments to protect their privacy rights anymore

See also: The 10 Biggest Revelations From Edward Snowden's Leaks

"We're past the point where citizens are entirely dependent on governments to defend our privacy, we don't have to ask for our privacy, we can take it back," he said during a talk with Electronic Frontier Foundation cofounder J.P. Barlow at the Personal Democracy Forum conference in New York City. "We can do it with our technology applied in new innovative ways.” Read more...

More about Privacy, Surveillance, Us World, Us, and World

How to Search Your Hotel Room For Bed Bugs

wired - Gio, 05/06/2014 - 18:56
You're packed for your trip, your boarding passes are downloaded... and then that little moment of terror hits. What if the hotel you're going to stay in has bed bugs? It's a real concern, but by being vigilant, you can reduce your chances of bringing home some unexpected souvenirs.

Website Confirms Age Is More Than Just a Number. Also, You're Old.

mashable - Gio, 05/06/2014 - 18:46

Let's face it: You're getting kind of old. Each ticking second adds to your growing age, even though how old you are — in years — is really just a boring number

Thankfully, the website You're Getting Old takes more important factors into consideration.

See also: The World's Oldest Pair of Pants Are 3,000 Years Old

The site compares your age to pop culture references and provides interesting numerical data, such as the exact number of days you've been alive.

Image: You're Getting Old

The website also has real-time features, calculating estimates of the distance you've traveled as Earth moves around the sun, the approximate number of times your heart has beaten, and the number of breaths you have taken. Read more...

More about Data, Age, Watercooler, and Conversations

A Smart Sensor That Quantifies the Soil in Your Garden

wired - Gio, 05/06/2014 - 18:40
The sensor, which has a microprocessor built into its body, works by emitting a small electrical signal into the soil.

Chief Creative Viner is an Actual Job: Josh Peck Fills The Role for Joe Boxer

mashable - Gio, 05/06/2014 - 18:39

"I've always wanted a chief anything title," actor Josh Peck, best known for his stint on Nickelodeon's Drake & Josh, told Mashable. Well, on Thursday, he accomplished that goal, becoming Chief Creative Viner for fashion brand Joe Boxer.

With nearly 5 million followers on Vine, Peck is the latest popular user on Twitter's six-second video service to ink a deal to infuse product mentions or placements into his account.

See also: 20-Year-Old Vine Star Marcus Johns Earns Spot on Oscars Red Carpet

"I was lucky that I got into Vine way early to explore all of possibilities and establish this audience," Peck, 27, said. "Their brand is so reminiscent of young people and college kids — and that's been my fan base. They'll see characters they've grown to love." Read more...

More about Tv, Celebrities, Film, Vine, and Branded Content

The Next Nook Will Be a Samsung Galaxy Tab

mashable - Gio, 05/06/2014 - 18:04

Barnes & Noble finally found a home for its collapsing hardware business: Samsung

The Korean hardware giant will build Nook software into Samsung Galaxy Tab 4 tablets and sell them in Barnes & Noble retailers as Samsung Galaxy Tab 4 Nooks.

See also: 4 Android Tablet Apps to Make Life Simpler

The announcement comes roughly four months after Barnes & Noble CEO Mike Huseby promised new hardware by late this year. Now, in a partnership with Samsung, he seems to have delivered on his promise, while mostly exiting the hardware business

The 7-inch Tab 4 will be a co-branded Android device, but will offer the Barnes & Noble's Nook reading experience. The Nook HD tablets were notable for a consumer-friendly interface that allowed users to configure profiles for each family member Read more...

More about Samsung, Tablet, Barnes Noble, Nook, and Tablets

Space Program Should Aim for Mars, Says New Report

mashable - Gio, 05/06/2014 - 18:00

After weighing the costs and dangers of human spaceflight against concerns such as national security and "the eventual survival of the human species through off-Earth settlement," a congressionally mandated report concludes the United States should go for it — but only under certain conditions.

NASA's human spaceflight program must take a disciplined and incremental approach toward the "horizon goal" of putting humans on Mars, the National Research Council's Human Space Flight Committee said in a congressionally mandated report released Wednesday.

This "pathway" approach would involve specific intermediate accomplishments and destinations — likely to include the moon, an asteroid and perhaps Martian moons — with a clear eye toward the surface of Mars itself. Read more...

More about Nasa, Congress, Spaceflight, Scientific Research, and Us World

George R.R. Martin Wants to Kill You for $20,000

mashable - Gio, 05/06/2014 - 18:00

A gory death at the hands of Game of Thrones mastermind George R.R. Martin can be yours for the one-time price of $20,000. The death will, of course, be of the text-only variety.

The honor is reserved for a top-tier donator on Martin's Prizeo crowdfunding campaign, raising money to support the Wild Spirit Wolf Sanctuary and Food Depot in Martin's adopted hometown of Santa Fé, New Mexico. The winner will choose their character's position in the fictional world (lordling, maester, peasant, whore, etc.) and meet a grisly death that could rival the Red Viper's head-squashing end.

See also: If Social Networks Were 'Game of Thrones' Houses Read more...

More about Crowd Funding, Tv, Us, Game Of Thrones, and Watercooler

Tinder Is About to Become More Like Snapchat

mashable - Gio, 05/06/2014 - 17:34

The popular dating and hookup app Tinder is reportedly adding a new feature that will make it a lot more like Snapchat.

Tinder, which lets you talk to nearby singles, (only if you and the other person "like" each other's profiles), is introducing a feature that allows users to share photos that expire in 24 hours with old and new matches, according to TechCrunch. The report said the update will come to both iOS and Android platforms on Thursday, but it hasn't appeared in either just yet.

See also: 6 Online Dating Mistakes to Avoid

The concept of sharing self-destructive photos has been popularized by Snapchat and since replicated by other companies. In fact, earlier this week, Apple announced it is bringing similar features to iOS 8 when it launches this fall. Read more...

More about Tech, Apps Software, Mobile, Work Play, and Snapchat

Facebook Moves to Single-Column Timelines for Pages

mashable - Gio, 05/06/2014 - 17:30

Facebook has announced a plan to revamp the look of Timelines on its Pages, moving to a one-column design more similar to the Timelines on individual profiles. (Quick reminder: Pages are generally public and can be for a person, business, movie, etc., while personal profiles are just for individual use.)

Here's the new design:

Image: via Daily Dot

This is a little change, but it illustrates that Facebook is making a concerted push to give itself a streamlined, stripped down look. It also further blurs the line between a personal account and a Pages account, which makes sense. Facebook would prefer that its users treat their individual accounts more like Pages anyways, publicly posting and sharing content, so this will help reinforce the idea that Pages aren't so different than regular accounts (which is a lie, Pages are inferior). Read more...

More about Customization, Facebook Pages, Facebook Redesign, Social Media, and Facebook

Watch Tom Cruise Breaking Jimmy Fallon's Face

mashable - Gio, 05/06/2014 - 17:24

Add Jimmy Fallon to the list of people who want to break Tom Cruise's face

The actor and comedian played a competitive round of "Face Breakers" on The Tonight Show on Wednesday. The rules are simple: The first person to smash all the glass with a football wins

See also: Emma Stone and Jimmy Fallon Engage in Epic Lip Sync Battle

Things got rough when Fallon took himself out, but he made up for it with a lively "Gangnam Style" dance

This isn't the first time the duo has gotten themselves into some kooky competition. Previously, they played Egg Russian Roulette, which is exactly what it sounds like. Read more...

More about Viral Videos, Jimmy Fallon, Tonight Show, The Tonight Show, and Entertainment

Journalism & Digital Education Roundup, June 5, 2014

mediashift - Gio, 05/06/2014 - 17:09
1. Going Google: Lessons learned from rolling out 1200 Chromebooks (Brandon Phenix / EdSurge) 2. Will MOOCs undermine top business schools, or help them? (Steve Kolowich / The Chronicle of Higher Education) 3. Podcast: Copyright in online education (Doug Lederman / Inside Higher Education) [AUD] 4. Online Smithsonian courses show MOOC market may be a [...]

Please visit PBS MediaShift for the full story.

Daily Must Reads, June 5, 2014

mediashift - Gio, 05/06/2014 - 17:09
1. You can’t break copyright by looking at something online, Europe’s top court rules (David Meyer / GigaOm) 2. Just like Comcast did, Verizon says Netflix is slowing its own streams (Peter Kafka / Re/code) 3. Who’s going to buy the New York Times’s new opinion app? (Robinson Meyer / New York Times) 4. Xbox [...]

Please visit PBS MediaShift for the full story.
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