Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO).

Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users. Advertisements also have a new look.

PoachIt claims it can simplify the online shopping jungle with an intelligent tool designed to find the best deals.

The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest.

ABC executives report that the program will help them see the overall success of their advertising efforts.

Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers will see the beef jerky ads closer to potential point of sale—at the gas pump.

Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference.

Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers.

GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company’s long history in science, design and industrial technology.

Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend line of crew, v-neck, brief and boxer briefs can "soften the blow."

Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently.

Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels.

You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.

This week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an online campaign timed to coincide with National Women's Health Week (May 12-18) that urges women to live healthier.

The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5 percent.

BloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job.

The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.

LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone?

Breaches affecting Associated Press, Onion, and Sex and the City author show need for extra security measures on firms' social sites.

A new interactive media campaign is helping New Orleans introduce people to the city beyond the French Quarter and Mardi Gras.